May 26, 2011, 7:28 p.m.
Building Public Support for Anti-Corruption Efforts – Why Anti-corruption agencies need to communicate and how published by the World Bank provides a how-to-guide for anti-corruption agencies to develop better communication with the media and to develop positive public opinion. When good communication is not in place anti-corruption agencies and the media tend to work counter to each other frustrating efforts to fight corruption. There is a strong need for communication and collaboration to be improved in order to strengthen efforts to fight corruption. Without that support anti-corruption agencies will not only be fighting those participating in corruption but also the media and public opinion.
Primarily, leaders in anticorruption bodies must understand that success always occurs on two fronts: getting the “bad guys” and being able to explain why the agency’s work is both effective and important. With its emphasis on establishing effective media strategies and taking proactive measures to get the anti-corruption message to the public, this practical guide is designed to help leaders in anti-corruption agencies position themselves well on the second of those fronts.
Overall, this paper is designed to help anti-corruption agencies become more effective in fighting corruption. Communication is crucial for enlisting the media and civil society as partners in the fight. Agencies do not necessarily have to fear the media and civil society organizations. Instead, those groups can become strong supporters of anti-corruption efforts if agencies know how to work with them. This paper provides the guidance and tools to equip agencies to counter corruption with a new weapon: communication.